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Posts Tagged ‘Arctic’

Every so often a company gets it so wrong you just have to sit back and enjoy the show. And laugh.

I give you Shell’s Arctic campaign.


Edited to add:

Well, it did always look a bit unbelievable that a company would get things so wrong on such a sensitive ground. Looking back, another red flag was that all of the posters, rather than just a majority of them, were green-type protests. Seems like the campaign was a Greenpeace stunt all along.

I discovered this through this New Statesman piece, which has the tag-line “Since when were Greenpeace the bad guys?” Um, I work in wind farms, and I’ve always been suspicious about Greenpeace: not just their tactics, which are often dubious, but their targets as well. But that’s perhaps an article for another time. More philosophically, there’s no such thing as bad people; just people who sometimes do bad things.

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